The contribution and potential of creative assets to contribute to economic growth and development.

 



The creative economy (also known as the orange economy) is an evolving concept based on the contribution and potential of creative assets to contribute to economic growth and development. It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives: it is a set of knowledge-based, and thus more localized, economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy. There is not a single definition of creative economy, and the different definitions usually overlap. A common characteristic is that the creative economy has a multitude of dimensions, making contributions to economic, social, cultural development and has a potential for contributing to achieving the sustainable development goals. 

The creative economy is a feasible development option, which can be realized through innovative multidisciplinary policy responses and inter-ministerial action. At the heart of the creative economy are the creative industries which can be defined as the cycles of creation, production and distribution of goods and services that use creativity and intellectual capital as primary inputs. UNCTAD and UNDP classify them by their roles as heritage, art, media and functional creations1. These industries include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV/radio. Creative industries deal with the interplay of various sub-sectors ranging from traditional crafts, books, and visual and performing arts, to more technology-intensive and services-oriented fields such as the music and film industries, television and radio broadcasting, new media and design. People conceptualize and arrange this work, then produce and/or publish it and, ideally, get paid for it. This is no different from other production processes, except that the major input stems from original or copyrightable intellectual property (IP).

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